Keon Coleman

Keon Coleman

22-Year-Old Wide ReceiverWR
Buffalo Bills
2025 Fantasy Outlook
Coleman was a polarizing prospect who went 33rd overall to Buffalo last April and then had a rookie season that ensures he'll remain polarizing. Despite running a 4.61 40-yard dash, Coleman was mostly used as a deep threat, a la Gabe Davis before him, averaging 19.2 yards per reception while catching 50.9 percent of his targets at a 15.2 aDOT (third deepest among WRs with 300-plus routes). He then caught just three of eight targets for 22 yards in three playoff games, although he topped 50 percent snap share each time, notably working ahead of Amari Cooper. The Bills aren't bringing Cooper back, but they did sign Joshua Palmer, whose 14.9 aDOT for the Chargers last season ranked fifth among WRs. Offensive coordinator Joe Brady might use Palmer as the deep threat to open up Coleman for a more varied, fantasy-friendly role, but it's also possible Coleman ends up battling just to stay on the field, considering the Bills use a lot of heavy formations and also have Khalil Shakir and Curtis Samuel at wide receiver. Read Past Outlooks
RANKS
#121.81
ADP
Signed a four-year, $10.07 million contract with the Bills in June of 2024.
Making strides entering Year 2
WRBuffalo Bills
August 14, 2025
Bills quarterback Josh Allen said Tuesday that Coleman is "having a really good camp," Mike Moraitis of SI.com reports.
ANALYSIS
Allen said Coleman is "still seeing a lot of growth in his game and just the nuance to playing the receiver position and doing the things that we're asking him to do," and that the second-year pro has "consistently" been "a guy that can go and win" in one-on-one situations. With top wideout Khalil Shakir expected back for Week 1, but considered week-to-week due to a high-ankle sprain and currently not practicing, Coleman appears to be making the most of his increased opportunities. The 2024 second-round pick was primarily deployed as a downfield target as a rookie, but Buffalo's addition of deep threat Joshua Palmer in free agency could open up a path for Coleman to see more flexible, fantasy-friendly utilization Year 2. Coleman's size, body control, and potential to dominate in one-on-one situations provide him the upside of developing into a go-to red zone target for Allen, something the Bills lacked last season.
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NFL Stats
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Fantasy/Red Zone Stats
See red zone opportunities inside the 20, 10 and 5-yard lines along with the percentage of time they converted the opportunity into a touchdown.
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Advanced NFL Stats
How do Keon Coleman's 2024 advanced stats compare to other wide receivers?
This section compares his advanced stats with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average. The longer the bar, the better it is for the player.
  • Air Yards Per Game
    The number of air yards he is averaging per game. Air yards measure how far the ball was thrown downfield for both complete and incomplete passes. Air yards are recorded as a negative value when the pass is targeted behind the line of scrimmage. All air yards data is from Sports Info Solutions and does not include throwaways as targeted passes.
  • Air Yards Per Snap
    The number of air yards he is averaging per offensive snap.
  • % Team Air Yards
    The percentage of the team's total air yards he accounts for.
  • % Team Targets
    The percentage of the team's total targets he accounts for.
  • Avg Depth of Target
    Also known as aDOT, this stat measures the average distance down field he is being targeted at.
  • Catch Rate
    The number of catches made divided by the number of times he was targeted by the quarterback.
  • Drop Rate
    The number of passes he dropped divided by the number of times he was targeted by the quarterback.
  • Avg Yds After Catch
    The number of yards he gains after the catch on his receptions.
  • % Targeted On Route
    Targets divided by total routes run. Also known as TPRR.
  • Avg Yds Per Route Run
    Receiving yards divided by total routes run. Also known as YPRR.
Air Yards Per Game
66.5
 
Air Yards Per Snap
1.52
 
% Team Air Yards
21.5%
 
% Team Targets
11.5%
 
Avg Depth of Target
15.2 Yds
 
Catch Rate
50.9%
 
Drop Rate
3.5%
 
Avg Yds After Catch
7.6
 
% Targeted On Route
17.9%
 
Avg Yds Per Route Run
1.74
 
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2024 NFL Game Log
2024
2024 NFL Game Log
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Scoring
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Snap Distribution / Depth Chart
Snap Counts
Snap %
Buffalo BillsBills 2024 WR Snap Distribution
#% of Team Snaps

80966%
68456%
67455%
42034%
29924%
12710%
363%
323%
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Receiving Alignment Breakdown
See where Keon Coleman lined up on the field and how he performed at each spot.
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2024 Keon Coleman Split Stats
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Measurables Review View College Player Page
How do Keon Coleman's measurables compare to other wide receivers?
This section compares his draft workout metrics with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average.
Height
6' 4"
 
Weight
215 lbs
 
40-Yard Dash
4.61 sec
 
Vertical Jump
38.0 in
 
Broad Jump
127 in
 
Hand Length
9.38 in
 
Arm Length
31.13 in
 
Recent RotoWire Articles Featuring Keon Coleman See More
Recent RotoWire Articles Featuring Keon Coleman See More
2024 Fantasy Outlook
The Bills drafted Coleman with the 33rd overall pick this year, adding a new type of wide receiver to an offense that just lost Stefon Diggs and Gabe Davis and had been left with Khalil Shakir and free-agent addition Curtis Samuel atop the depth chart. Coleman is the big body of the bunch at 6-3, 213, though a 4,61 40 time suggests he might not get behind defenses the way Davis often did. Coleman is otherwise a good athlete, as suggested by his 38-inch vertical jump, 127-inch broad jump and impressive play strength. It is, however, a bit unusual to see a wide receiver drafted this early with a subpar 40 time and less-than-dominant college production. Coleman put up 58-798-7 as a true sophomore at Michigan State and was widely expected to go ham after transferring to FSU, but his junior year was a disappointment apart from 11 TDs, as he caught only 51 of 87 targets for 658 yards. He thus figures to be a polarizing prospect, especially after landing in a top-notch situation with a franchise QB on a WR-needy team. Coleman is young for his draft class, turning 21 in May, and the disappointing junior season doesn't negate that he outproduced Jayden Reed at MSU as a 19-year-old sophomore in 2022. While unlikely to ever be a top separator, Coleman may be able to get it done with size, strength, tackle-breaking and reliable hands.
More Fantasy News
Inconsistent minicamp showing
WRBuffalo Bills
June 13, 2025
Coleman was up-and-down during mandatory minicamp, showing some quality routes and a connection with Josh Allen during 7-on-7 and 11-on-11 drills, but he also struggled with occasional drops and mental mistakes, Joe Buscaglia of The Athletic reports.
ANALYSIS
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Only one catch in AFCCG loss
WRBuffalo Bills
January 27, 2025
Coleman secured one of four targets for 12 yards during Sunday's 32-29 loss to the Chiefs in the AFC Championship Game.
ANALYSIS
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One catch in playoff debut
WRBuffalo Bills
January 14, 2025
Coleman caught one of three targets for five yards in Sunday's 31-7 wild-card win over the Broncos.
ANALYSIS
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Quiet in Week 18 loss
WRBuffalo Bills
January 8, 2025
Coleman secured two of 10 targets for 31 yards during Sunday's 23-16 loss to the Patriots.
ANALYSIS
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Finds end zone in win
WRBuffalo Bills
December 31, 2024
Coleman caught three of seven targets for 27 yards and a touchdown in Sunday's 40-14 win over the Jets.
ANALYSIS
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Latest Fantasy Rumors
Inconsistent training camp
WRBuffalo Bills
August 3, 2025
Joe Buscaglia of The Athletic relays that Coleman is having an inconsistent training camp, highlighted by his performance during Friday's practice.
ANALYSIS
Coleman started Friday's stadium practice poorly with two bad drops, but he turned things around with some highlight-worthy plays that included going over the top of Dane Jackson to haul in two catches. Consistency is going to be key for Coleman, who enters his second year aiming to establish himself as Josh Allen's go-to wide receiver in the passing game, particularly on deep throws and contested situations. Coleman finished his rookie campaign with 29 catches on 57 targets for 556 yards and four touchdowns across 13 regular-season games.
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